Representatives of various creative industries pay close attention to the visual codes of conservative everyday life in urbanism, cooking, advertising, the beauty industry, fashion, fine art, and even toy design, demonstrating the main quality of the Russian man — INGENUITY

Does the WS₽@TЫй Russian way of life stop progress or is it a fertile ground for creative protest and technological breakthroughs?

Key question of the exhibition

@bitchelovekomdostalo

#I spent my entire childhood in the small industrial city of Lipetsk, which inspired me to create this bus stop. I decided to create such object that reflect the whole atmosphere of life in Russia at once.#

@ochenzanyat

#I love to observe common objects that we all face in everyday life. We like to mix old, familiar objects with something modern. But modern is often incomprehensible to us, so it all turns into a ridiculous mess of images.#

@tebeprivett

#Such things are especially recognizable in certain small towns, villages, and neighbourhoods where “patsanskie” topics are very relevant and people still live by wolfish quotes from the VK public page "Obnulyai"#

@sweet_grishakl

#Salad “Sharm” (charm) — a fusion version of “seledka pod shuboi”. WARNING: DELICIOUS. Uncomplicated recipe. Tasty, appetizing, hurry-scurry. Great as usual. On and off the occasion.#

@jesus_on_drugs

#The process of creating is the allegory on freelance exchanges involved living the life cycle of the bulletin board. In the final result you can also see the work of the housing services, which clean the stand for new ads, clumsily ripping off the old layers. Isn't that real vandalism?#

@spasibo__krasivo

#Beauty salon Molodost (ex. Nadezhda, rebranded). Shuvalova Street 1, Votkinsk. We provide all kinds of services: haircuts for women, men, children. Styles and hairstyles. Dyeing, highlighting, eyebrow tattoo, shatush, discount pensioners until 12:00. Just all kinds of manicure for women and men. Covering grey.#

@fafenyogurt

#Russia is full of dissonance. Gorgeous nature versus the filth and poverty of ghetto neighbourhoods.#

Vasilina Voicetag — prod
Lidiya Koroleva — 3D
Ekaterina Smirnova — UX/UI
Ekaterina Rogova — mod